New Landing Page
New Landing Page (2026-05-31): Marketing homepage rebuilt: clearer value prop, social proof, product screenshots, and role-specific entry paths.
Feature area: Landing Page
On this page
This release covers New Landing Page Version 2.2.1, shipped 2026-05-31. Status: shipped. No breaking changes.
Summary
Marketing homepage rebuilt: clearer value prop, social proof, product screenshots, and role-specific entry paths.
Original launch page under-converted organic traffic; value prop buried below fold; no role-specific hooks. New landing architecture with hero A/B variants, testimonial strip, feature grid, and role CTA band.
What Changed
Hero redesign
NewProblem-first headline with dual CTA (signup + explore questions).
Role entry band
NewSix role cards linking to role pages and signup.
Performance budget
ImprovedLCP under 2.5s on 4G via optimized hero media.
Signup conversion
Before
2.1%
After
3.4%
Homepage organic + direct
- Hero redesign — Problem-first headline with dual CTA (signup + explore questions).
- Role entry band — Six role cards linking to role pages and signup.
- Performance budget — LCP under 2.5s on 4G via optimized hero media.
Why We Built It
Original launch page under-converted organic traffic; value prop buried below fold; no role-specific hooks.
We prioritized this work because AI quality feedback correlated with missing context in this surface. The fix needed to be durable—not a patch—so we addressed root causes in Landing Page rather than symptoms alone.
Engineers, recruiters, and hiring managers all benefit when Honestify behaves predictably in production. This release reflects that bar.
User Impact
Homepage signup conversion 2.1% → 3.4%; bounce rate down 22%.
| Audience | How you benefit |
|---|---|
| Engineers | Faster profile setup, clearer AI answers, less manual rework |
| Recruiters | More complete profiles and reliable share links when candidates use Honestify |
| Founders / hiring managers | Better signal on candidate preparation and skills alignment |
| Platform engineers | Improved observability and clearer error surfaces |
Relevant skills: react, typescript, nextjs, css. Target roles: frontend engineer, full stack engineer.
Technical Highlights
- Static hero with next/image priority
- Edge A/B assignment cookie
- Segment events on scroll milestones
- Lazy-loaded below-fold sections
Changes covered by integration tests and Playwright smoke paths on critical user journeys.
Before
New Landing Page: before vs after
Before
Minimal hero with generic 'AI for engineers' copy and single signup button.
After
Segmented messaging, demo video placeholder, role picker, and trust indicators.
Users moving from the previous experience should notice segmented messaging, demo video placeholder, role picker, and trust indicators.
Screenshots
Future Improvements
What we are building next
- Customer logo wall
- Interactive product tour
- Localized hero copy
Known limitations
- · Demo video uses placeholder until recording finalized
Feedback welcome: Reply via in-app feedback or support—especially if you hit edge cases we did not cover in this release.
Related Features
This update connects to other Honestify work:
- Related updates: launching honestify, seo improvements, public ai profiles
- Guides: building a personal brand, software engineer career roadmap, networking for engineers
- Research: most shared profiles on honestify, state of software engineering hiring, most active roles on honestify
- Practice questions: tell me about yourself, why should we hire you, project most proud of
Create your own AI profile
Upload your resume, add expertise, and share a profile link beside LinkedIn so recruiters can ask follow-up questions before the interview.